Digital Signage for Healthcare
healthcare facilities are unpredictable and mystifying. Digital signage within the health care sector is a vital tool to drive the improvement of visitors, patients, and staff experience. Today you can find digital signage in healthcare spaces ranging from digital screens to reduce perceived wait time in the waiting area to patient rooms to cafeterias to corridors in medical facilities. Below are the most popular ways digital signage can improve healthcare:
- Provide information to facility employees:
Digital signage is a cost-effective and fast way for healthcare organizations to share information. For example, by using digital posters that display current call data can be helpful for employees in a hospital call center to work as efficiently as possible. Additionally, digital signage informs employees of internal information, room schedules, or facility updates.
- Help patients to find their way:
Interactive wayfinding kiosks in a hospital can give patients and visitors an enhanced sense of well-being, security, and safety. While visitors may not know how to find their loved one’s room, interactive wayfinding kiosks provide a detailed map with step-by-step directions that can help patients get to their destination faster and more easily, reducing stress and making for a better hospital experience.
- Make waiting times less boring for patients:
Waiting rooms are not an enjoyable place. Time moves very slowly especially those that don’t allow to use mobile phones. Digital screens in these areas are a powerful tool to explain hospital services and amenities. Digital signage can provide dynamic content, they are not only informative but also can make more enjoyable wait by providing news, weather, and healthcare tips. It’s true that it doesn’t shorten the wait but the visual distraction will make the wait time feel shorter.
- Digital signage for marketing:
Marketing is so important for each business. So, healthcare organizations looking for ways to increase their revenue. Healthcare facilities can use all kinds of digital signage to build awareness for healthcare services. For instance, if a hospital offers telemedicine services for follow-up, a video wall might explain how this works. Additionally, digital signage can explain how to do things like schedule an annual mammogram or other preventative services.
- Gain income through promotion:
Not only can digital signage increase healthcare revenues by marketing their products and services, but it can provide healthcare facilities with an additional revenue opportunity. Digital screens effectively inform and promote products, services, and events to visitors without being pushy. By selling advertising space to third parties healthcare facilities can enhance the sales of services or products.
- Enhance Staff Communication
Digital screens can be placed in staff break rooms to engage and inform. Replace traditional static boards and quickly update your staff with training opportunities, new work policies, medical information, new treatments, allergy alerts, procedure changes, safety alerts, safety protocols, and other notices through a cloud-based content management system. Digital displays keep employees engaged, important messages and notifications can be relayed and can be placed anywhere, so they can be as effective as possible.
CONCLUSION
The continuously changing nature of the healthcare industry is a natural fit for digital signage. The central control of content allows the healthcare managers to provide staff, patients, and visitors accurate information in real-time. Digital signage systems are available in a variety of configurations, sizes, and price points. Most importantly, the return on investment for digital signage in healthcare can be very fast and better still, long-lasting. Increase patient engagement and improve the healthcare experience with Magham digital signage solutions. Magham digital signage is a leading full-service provider of digital signage solutions. We offer multiple solutions for medical clinics and offices, hospitals, walk-in clinics, pharmacies, dental offices, and eye care centers.