In a world increasingly oversaturated with advertising, Digital signage which improves customer experience can help supplement revenues, boost sales, and can even reinvent physical spaces. Seven key ways digital signage increase customer engagement in the retail industry are as follow:
• Digital signage makes waiting areas more engaging
Digital signage transforms lingering in the waiting area or the tiredness of standing in line into an engaging infotainment experience that can enhance the customer's mood. It can even make them feel that the line is moving faster, studies show that digital signage reduces customers’ perceived wait time by up to 35 percent.
• Digital signage personalizes advertising to the audience
To remain competitive, retailers have to change their messaging from a “one size fits all” approach to a strategy that speaks to the needs and desires of individual customers. Interactive digital signage enables the store to show precisely targeted ads that can increase sales.
• Digital signage frees up employees to use their time more effectively
Digital signage is not only useful and engaging to customers; it also helps employees by taking responsibility for fielding repetitive questions and help requests. With information about special offers, sales, special offers, and upgrades displayed on digital signage throughout the store, employees have the freedom to devote their time to more productive works. Digital signage can also deliver real-time updates and announcements for staff.
• Digital signage gathers quantitative consumer data
When customers can provide instant feedback in-store, you get more precise information about how your products work, and how they buy. Digital signage enables retailers to use content that features hashtags and URLs that feed KPIs and other useful analytics.
• Digital signage advertises the right things at the right time
One of the main attractions of digital signage is the ability to exercise more creative control over your ads. Digital signage allows you to update at a moment’s notice, so you can contextualize your message to suit the time of day, the season, the weather, and more. It’s important to advertise what you want to sell when customers want to buy it such as blankets in winter, coffee in the morning.
• Digital signage earns extra revenue
Digital signage can offer retailers an alternative revenue stream by offering an option to rent advertising space to affiliates and other businesses., providing a direct source of supplemental income.
• Digital signage stands out from the crowd
Aside from improving the in-store customer experience, retailers believe that differentiating themselves from competitors is the main reason for adopting digital signage. Because it’s still less familiar than other forms of advertising, such as traditional signage and product display., digital signage is more likely to attract customer’s attention and draw them into a store.